Home | Money Matters | DTI launches ‘Firm,’ creating business breaks for Marawi city

DTI launches ‘Firm,’ creating business breaks for Marawi city

Department of Trade and Industry’s Go Negosyo and Philippine Franchise Association (PFA), in partnership with the governments of Lanao Del Sur and Marawi City has launched the program, “Franchise Intervention to Rebuild Marawi (FIRM)” for Internally Displaced Persons (IDPs).

In an effort to restore Marawi City’s once-thriving business economy, the DTI held a two-day program for ‘Firm” at the Provincial Capitol of Lanao Del Sur.

It provides franchise and entrepreneurial seminars and offers special franchise investment packages.

According to Go Negosyo – Autonomous Region in Muslim Mindanao (ARMM) Program Head Ana Margarita Hontiveros-Malvar, the program’s goal is to help rebuild the economic fabric of the city by providing a viable investment option, promoting local trade activities, generating jobs in the community and giving opportunities to the residents of Marawi to revive their livelihood.

“There were various franchise brands supporting the program, with some willing to waive their franchise fees,” she said.

Representatives of some of the franchise brands discussed what they offer, pointing out the necessary requirements to avail their franchise.

The seminars focused on how to be a successful franchisee, entrepreneurial mind-setting and franchise business model were presented during the program. Through this, the participants gained additional knowledge on business and were given a vision on what franchising is.

DTI assistant Secretary Abdul Gani Macatoman said that what happened to the city’s economy is hard but he believes that Maranaos, who are innately good in business, can help rebuild the City.

With the decline of Marawi’s economy due to the siege, FIRM is the first program related to franchise assisting the city to recover.

Mayor Majul Gandamra said that there has been overwhelming and outpouring support from the government, private sectors, other communities, and friends of the country which they are thankful for. However, the Marawi city’s government wants their residents to be able to stand on their feet again and set the wheels of the local economy turning after months of inactivity. (John Paul Soriano)/PIA/ICCC)



About mindanao goldstar daily

mindanao goldstar daily
TREND MAKER. Mindanao Gold Star Daily was established in 1989 to set ablaze a new meaning & flame to the local newspaper business. Throughout the years it continued its focus and interest in the rural areas & pioneered the growth of countryside journalism.

Check Also

NSC starts assets’ inventory; players must be ready: execs

By Nora Sorino Iligan City Bureau Chief . inventory of assets of the shuttered National ...

DISCLAIMER: We welcome fiery exchanges but we do not tolerate ad hominem attacks, casting criminal and false aspersion on our reporters and opinion writers. We reserve the right to delete, reproduce or modify comments posted on our website without prior notice.

POSTING RULES: Do not use obscenity. Stick to the topic discussed. Do not veer away from the discussion and be respectful at all times. Do not use CAPITAL LETTERS as this means shouting in the thread.

Leave a Reply

Your email address will not be published. Required fields are marked *

GSD29 final