Breaking News
Home | UrbanLife | GMA Network keeps upper hand in nationwide TV ratings
Daig Kayo ng Lola Ko. Supplied photo.

GMA Network keeps upper hand in nationwide TV ratings

GMA Network maintained its nationwide ratings advantage based on the latest data from the industry’s widely-trusted ratings service provider Nielsen TV Audience Measurement.

For the month of November (November 25 to 30 based on overnight data), GMA posted an average total day people audience share of 38.6 percent in the National Urban Television Audience Measurement (NUTAM), which surpassed ABS-CBN’s 37.5 percent.

In the morning block, the Network registered 36.1 percent people audience share as against rival’s 32.1 percent.

GMA also led in the afternoon block with 40.2 percent people audience share, beating ABS-CBN’s 37.2 percent.

The Kapuso Network likewise dominated the viewer-rich areas of Urban Luzon and Mega Manila, which respectively account for 72 and 59 percent of all urban viewers in the country.

GMA posted an average total day people adience share of 44.1 percent in Urban Luzon, while ABS-CBN only managed to get 30.8 percent.

In Mega Manila, based on official data from November 1 to 24, the Network posted an average total day people audience share of 45.3 percent, which topped competition’s 28.5 percent.

Kapuso shows similarly ruled Nielsen’s NUTAM list of top-rating programs for November with Kapuso Mo, Jessica Soho still reigning as the most watched Kapuso program nationwide followed by Pepito Manaloto, 24 Oras, Daddy’s Gurl, Daig Kayo ng Lola Ko, and Onanay.

Included in the list as well were Magpakailanman, newly-launched primetime series Cain at AbelStudio 7, Victor Magtanggol, Amazing Earth, 24 Oras Weekend, Wowowin, Pamilya Roces, Eat Bulaga, and Kapag Nahati Ang Puso.

GMA also dominated both the Urban Luzon and Mega Manila lists, taking 23 and 25 spots out of the top 30 programs, respectively.

Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media. With approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar, Nielsen data is statistically considered more representative of the total TV population.

In 2018, Nielsen TV Audience Measurement’s client pool covers a total of 34 clients/subscribers consisting of 8 local TV networks including ABS-CBN, TV5, Aksyon TV, CNN Philippines, and Viva Communications Inc., among others; 3 regional clients; 2 blocktimers; and 21 agencies (17 media agencies, 3 consulting agencies, 1 digital agency). 


About mindanao goldstar daily

mindanao goldstar daily
TREND MAKER. Mindanao Gold Star Daily was established in 1989 to set ablaze a new meaning & flame to the local newspaper business. Throughout the years it continued its focus and interest in the rural areas & pioneered the growth of countryside journalism.

Check Also

Pamag and RCWest cdo conduct medical missions in Oro

The Philippine American Medical Association of Georgia (PAMAG) was in Cagayan de Oro last February ...

DISCLAIMER: We welcome fiery exchanges but we do not tolerate ad hominem attacks, casting criminal and false aspersion on our reporters and opinion writers. We reserve the right to delete, reproduce or modify comments posted on our website without prior notice.

POSTING RULES: Do not use obscenity. Stick to the topic discussed. Do not veer away from the discussion and be respectful at all times. Do not use CAPITAL LETTERS as this means shouting in the thread.