INTERNET user penetration has increased almost seven-fold from 6.5% to 43% of the global population between 2000 and 2015, according to the 2015 ICT figures released by ITU, United Nations’ specialized agency for information and communication technologies. According to the ITU, mobile broadband is the most dynamic market segment, with penetration globally reaching 47% in 2015, a value that increased 12-fold since 2007. In 2015, 69% of the global population will be covered by 3G mobile broadband, up from 45% in 2011. ITU also estimates that 29% of the 3.4 billion people worldwide living in rural areas will be covered by 3G mobile broadband by the end of 2015.
According to the 10th annual Cisco® Visual Networking Index™ (VNI) Forecast (2014 – 2019), the annual, global Internet protocol (IP) traffic will triple between 2014 and 2019, reaching a record of 2 zettabytes. Factors expected to drive traffic growth include the global increase in Internet users, personal devices and machine-to-machine (M2M) connections, faster broadband speeds, and adoption of advanced video services. Cisco also predicts a marked increase in network traffic associated with game downloads. This will be driven by availability of storage capacity on gaming consoles, growth in upstream cloud traffic, and higher number of fiber connections.
In the Philippines, local broadband service providers are also seeing the upward trend in internet use both while on-the-go and at home. Sustaining its stronghold in the consumer broadband segment, Globe Telecom, through its broadband brand Tattoo, posted double-digit growth in its broadband revenues and customer base to maintain its position as the fastest-growing broadband business in the country.To sustain momentum, Tattoo ventured into offering its on-the-go and home broadband plans with access to topnotch entertainment content such as Spotify, NBA League Pass, and HOOQ to offer customers a complete entertainment and broadband package. Home broadband customers can also enjoy higher monthly data volume allowances to accommodate the growing demand for internet connectivity at home.
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