There’s a beautiful season in store as The SM Store welcomes the new year with #NewYouAtSM. After all, a new year is the perfect time to bring a freshness to your look by incorporating new and exciting trends.
Discover your beauty playground here at The SM Store. Embrace the rainbow as beauty embarks on a multi-colored, maximalist journey for spring 2019 – and it’s so much more wearable than you might expect. And it’s time to get creative.
From awesome colour-pop make-up straight off the catwalk to the K-beauty craze, we round up the skincare products and make-up bag must haves that always get our vote. Be first to know hot beauty trends and first to have the latest products at The SM Store, your new beauty guru and destination, where beauty is redefined.
Find out what’s in store with #NewYouAtSM. Also check out the The SM Store’s New You catalogue for new collections of all things beautiful.