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Telco, Gaming firm tie up to optimize e-services

Globe Telecom and its fully-owned subsidiary G-Xchange, Inc. (GXI) has entered into a strategic partnership with leading regional online entertainment provider Asiasoft Corporation Public Company Limited on gaming services provisioning.

The collaboration is part of the Memorandum of Understanding  with Asiasoft which Globe and GXI signed together with other members of the Singtel Group such as Singapore Telecommunications  Limited (Singtel – Singapore), Advanced Info Service Public Company Limited (AIS – Thailand),  and PT Telekomunikasi Selular (Telkomsel – Indonesia).

“GCash aims to further establish its position as the preferred payment option in the mobile and digital space.  Thus, we are excited to explore marketing collaborations with Asiasoft to grow gaming-related transactions and bring GCash at the forefront of eCommerce.  At the same time, we want to enhance existing Globe customer payment services and provide them with a full digital lifestyle experience,” said Xavier Marzan, President and CEO of GXI.

The partnership allows GCash, the mobile wallet of GXI, to be used as a payment method at Playpark game portal and mobile app checkouts via PlayMall, Asiasoft’s single wallet platform, thereby, giving GCash customers an option to buy “Cash items”, “lives”, “coins”, or “gems” without the need for a credit card.

Through GCash, customers no longer need to own a credit card or even have a bank account to make financial and ecommerce transactions. Instead, they can turn their mobile phone into a virtual wallet to pay at the speed of a text message.  The GCash wallet may be funded by cashing-in at over 11,500 GCash outlets nationwide or by enrolling in mobile and online banking.

To know more about GCash products and services, visit www.globe.com.ph/gcash. pr

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TREND MAKER. Mindanao Gold Star Daily was established in 1989 to set ablaze a new meaning & flame to the local newspaper business. Throughout the years it continued its focus and interest in the rural areas & pioneered the growth of countryside journalism.

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