Department of Trade and Industry’s Go Negosyo and Philippine Franchise Association (PFA), in partnership with the governments of Lanao Del Sur and Marawi City has launched the program, “Franchise Intervention to Rebuild Marawi (FIRM)” for Internally Displaced Persons (IDPs).
In an effort to restore Marawi City’s once-thriving business economy, the DTI held a two-day program for ‘Firm” at the Provincial Capitol of Lanao Del Sur.
It provides franchise and entrepreneurial seminars and offers special franchise investment packages.
According to Go Negosyo – Autonomous Region in Muslim Mindanao (ARMM) Program Head Ana Margarita Hontiveros-Malvar, the program’s goal is to help rebuild the economic fabric of the city by providing a viable investment option, promoting local trade activities, generating jobs in the community and giving opportunities to the residents of Marawi to revive their livelihood.
“There were various franchise brands supporting the program, with some willing to waive their franchise fees,” she said.
Representatives of some of the franchise brands discussed what they offer, pointing out the necessary requirements to avail their franchise.
The seminars focused on how to be a successful franchisee, entrepreneurial mind-setting and franchise business model were presented during the program. Through this, the participants gained additional knowledge on business and were given a vision on what franchising is.
DTI assistant Secretary Abdul Gani Macatoman said that what happened to the city’s economy is hard but he believes that Maranaos, who are innately good in business, can help rebuild the City.
With the decline of Marawi’s economy due to the siege, FIRM is the first program related to franchise assisting the city to recover.
Mayor Majul Gandamra said that there has been overwhelming and outpouring support from the government, private sectors, other communities, and friends of the country which they are thankful for. However, the Marawi city’s government wants their residents to be able to stand on their feet again and set the wheels of the local economy turning after months of inactivity. (John Paul Soriano)/PIA/ICCC)
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