eSmart partnership signing between Dr. Mae France McCorkle, (right) and President, CWPC and Suresh Shah, Chairman, eSmart Energy Solutions (left). (Photo by Joey P. Nacalaban)
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Telecommunication sector comprising of smartphones, feature phones and wearables claimed a 44 percent share, and remains the powerhouse in the $1.2 trillion technical consumer goods (TCG) market.

Global smartphone sales remained strong in 2018 as the premium trend continues to fuel growth, growing sales value by five percent in spite of small shrinkage in market size by three percent to hit 1.44 billion units. Smartphones represent the majority of the total spend of the global TCG market last year. This is expected to grow plus one percent in 2019.

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eSmart partnership signing between Dr. Mae France McCorkle, (right) and President, CWPC and Suresh Shah, Chairman, eSmart Energy Solutions (left). (Photo by Joey P. Nacalaban)

These findings are released to coincide with Mobile World Congress 2019 in Barcelona. 

APAC – the key driver of global smartphone market

The biggest consumers for smartphones hail from APAC, who bought over 732 million units of the device last year. In line with the global sales trend, APAC’s smartphone market similarly registered slight decline in demand while overall consumer spend increased by five percent.

Within APAC, China accounted for 60 percent of the region’s total market value and 54 percent market volume—making it the largest contributing country to the global smartphone market.

“The Chinese market consumes the majority of the global smartphone production, as well as being the home of local brands that are becoming increasingly global,” observed Alexander Dehmel, Regional Senior Market Insights Manager at GfK. “Some 40 percent of the Chinese brands’ smartphone production in 2018 was purchased outside of China, that is up from 31 percent in 2016.” (PR)

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