IDEAL tour destinations, both domestic and foreign, will be showcased anew this year when the 3rd International Travel Festival (ITF) reels off on July 15-17 at the Ayala Center Cebu.
With the theme: “Don’t Dream, Just Go” the said even is organized by MyEventology, the three-day activities brings together over 50 exhibitors including national tour operators, airlines, hotels, resorts, travel agents, financial institutions and insurance agents.
ITF was initially stage in 2014 and has attracted thousands of visitors as well as gained positive sales results for the exhibitors.
In 2014, exhibitors earned a whooping P12 million from credit card sales, while the foot count reached about 270,000 according to Ayaal Center Cebu’s matrix.
The regional tourism show eventually became a genuine meeting point for tourism stakeholder and consumers as it duplicated its inaugural success in the 2nd ITF last year.
“we are happy to note that our visitor rate has grown steadily and that we have provided positive results to our participating exhibitors,” said Stephanie Villahermosa, ITF project director.
“It’s really gratifying for us knowing that the show has not only generated sales for the exhibitors, but has likewise enabled them to reinforce their relationship proximity with their clients,” he added.
Event organizers will also hold the 2nd Cebu Travel Exchange (CTX as a precursor to the 3rd ITF on July 14 at Radisson Blu Cebu.
CTX is a business-to-business session among the ITF exhibitors from the airline industry, hotels, resorts, and travel agencies.
According to Villahermosa the 2nd CTX promises to be a much bigger affair as prospective international buyers from the different Asean countries, India, and the Middle East will be in attendance this year.
The one-day CTX session will be held at the Nina Ballrooms of Radisson Blu.pr
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