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JNJ Beauty Essentials introduces new products and endorsers

JNJ Beauty Essentials, a Family-owned business and makers of Beauty Wise and MOPPA cosmetics recently launched its newest and enhanced product line during a presscon at Limketkai Luxe Hotel last September 23.

Beauty Wise PH Marketing head, Mark Edson Pagaspas, BWP influencer, Al Moralde, celebrity endorser, Yuki Sakamoto, JNJ Essential Chief Financial Officer/Female endorser, Justine Tapulgo, Chief Executive Officer, Josephine Tapulgo, Chief Operation Officer, Jennifer Tapulgo-Galo, Miss CDO 2019, Beauty Wise Ambassador, Cinderlla Faye “Cindy” Obeñita, Miss CDO 2019 1st Runner-up, MOPPA Cosmetics Ambassador, Nicole Ramos, and BWP Depot head, Mindanao, Mary Jane Uy.

The said launching also introduced its newest endorsers for its two brands Beauty Wise and MOPPA Cosmetics; it’s Showtime “BidaMan” winner Yuki Sakamoto; JNJ Beauty Essential Chief Financial Officer/endorser, Justine Tapulgo; Miss Cagayan de Oro 2019 Cinderella Faye “Cindy Obeñita (Beauty Wise Ambassador); Miss CDO 2019 1st Runner-up Nicole Ramos (MOPPA Cosmetics Ambassador); and Vlogger, Al Moralde (Beauty Wise Influencer).

During its presscon Beauty Wise PH Marketing head Mark Edson Pagaspas introduced the hottest new products in BWP and how it can help you. He clarified that their products are not only exclusive for women as it can also be used by men.

“This product can also be used by men; it’s not only exclusive to women. This is why the owners opted to have a male endorser this year to promote these products to men as well. Meanwhile, ma’am Justine is our female endorser and the new face of Beauty Wise PH,” he said.

Rejuvenating Set which consisting of Kohic Acid Soap with Mandelic Acid, Rejuvenating Toner,Premium Sun block and a Rejuvenating cream; Anti-Melasma Set with Toner, Cream Premium sun block, and Soap; Rejuvlight Set with Premium Tomato Soap, Rejuvenating Toner with Tomato, sun block, Rejuvlite facial cream.

They also introduced other products such as their signature lotions with sun block protection and skin whitening properties; the Intensive Whitening, SunPro PA+++ SPF 50, Kojic Acid with Tranexamic Acid SPF 30, Body Firming, Gentle Soothing and L-Glutathione SPF 15 lotion.

For his part Yuki Sakamoto shared that before he became its endorser, he has already been using the product which was introduced to him by his friend who is a BWP distributor in Luzon. Yuki said he was hesitant at first to use the product, because of how it was marketed that hinted him that this was a female product.

“Matagal na ako gumagamit ng Beauty Wise products, this was introduced to me by a friend. I used to have a skin problem lalo na sa active lifestyle ko and some products I have used hindi buma-bagay sakin or hindi talaga gumagana. Unlike with this [pointing to the Anti-Melesma set], then one day nag kita kami ng friend ko and she told me to try this. First thing I told my friend, pwede bayan sakin? She said yes and the rest was history.” he shared.

Yuki encourages everyone to try Beauty Wise, not as its endorser but as a user “Pwede talaga siya sa lalaki. Hopefully by sharing my testimony I could encourage other men to try this product.” He said.

Beauty Wise and MOPPA Cosmetic also tapped Miss Cagayan de Oro 2019 Cindy Obeñita and 1st Runner-up Nicole Ramos also shared their experience and satisfaction in using the said product. Admittedly, Both prefer using MOPPA Cosmetic compared to other brands for its quality.

“Even before pa sa Miss CDO ako na guina gamit ang ilahang product like their foundation. Ako gani gina hangyo akong make-up artist if pwede ba nga kani nalang gamiton,” Cindy shared.

Meanwhile, MOPPA Cosmetic Ambassador Nicole said that she was happy to be chosen as its ambassador. Her favorite is its Lip tint because it’s easy to apply. “I also like using MOPPA’s lip tint because of how easy it is applied and my lips don’t crack the same way as before with other product nga paka dry sa lips,” he said

The launching was attended by JNJ Beauty Essentials Chief Executive Officer, Josephine Tapulgo, Chief Operating Officer Jennifer Tapulgo-Galo, and Beauty Wise PH Depot, Mindanao officer Mary Jane Uy.


About Dave Achondo

Dave Achondo
A person who enjoys doing what he does best – writing anything under the sun; strong-willed and straight to the point. Contributor at SOUTHWALL Magazine a Cebu-based company under Soline Publishing, A former Feature Editor, Business Editor, and Columnist of Mindanao Gold Star Daily, and is the currently its Digital Marketing Head.

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