XAVIER University’s research group have listed Cagayan de Oro voters’ eight sources of information on candidates.
The XU Kinaadman: University Research Office (Kuro) came out with the list, with corresponding rankings, based on the results of its second and final election survey released early this week.
In the previous survey, the major barangay-level issues in Cagayan de Oro were identified, but in the second survey, respondents were asked about what helped them most to know more the candidates
Kinaadman said each respondent could have responded with multiple answers from the eight choices provided.
The sources as identified by the voters and ranked were: (1st) television, (2nd) radio, (3rd) brochures and campaign materials, (4th) candidates’ jingles, and (5th) social media, (6th) surfing the internet, (7th) newspaper, and (8th) text messages.
The latest XU-Kuro survey, conducted April 27 to May 1 used a systematic random sampling in the selection of households. The sample size of 1,000 was allocated proportionately to Districts 1 and 2.
As in all past poll surveys by Kuro, the research was fully funded by Xavier.
In an April 1 memo to the academic community, Xavier president Fr. Roberto Yap reiterated: “[The university] participates in a non-partisan way in electoral processes to contribute to the strengthening of democratic and patriotic values as enshrined in the Philippine Constitution.”
Xavier said it aligns with the advocacy for clean, honest, accurate, meaningful, and peaceful elections even as it enjoined everyone to practice the “Ignatian value of discernment” in choosing candidates running for elective posts in government.
The XU Social Development’s Student Involvement and Advocacy Program has facilitated activities such as Kwentuhang Bayan Series, Pag-ila: Candidates’ Profiling Series, electoral fora, and election monitoring with Namfrel and PPCRV to promote CHAMP principles and values.
“Xavier Ateneo will maintain its non-partisan stand to facilitate objective and critical thinking and engagement for the academic community,” Yap said. “We will actively support electoral programs and activities primarily as convener of the multisectoral Lihuk 2019 movement.” (Source: XU Communications Office)