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WITH no less than the former Secretary of Tourism Dr. Mina T. Gabor as the main speaker, the City Tourism Council and the City Government, through the City Tourism and Cultural Affairs Office, will hold a one-day Effective Customer Service and Data Base Generation course today February 12 for the frontline service personnel and executives in tourismelated establishments in the city.

This was disclosed recently by Dorothy Jean B. Pabayo, chairperson of the City Tourism Council, who said that the one-day activity will be in partnership with the wellespected International School of Sustainable Tourism (ISST) which is known to implement training programs all over the country and in Asia on effective ways and techniques in frontline service.

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She added that the lecturers, led by Dr. Gabor are here to help motivate frontline service providers in the hospitality and tourism sector to deliver quality service to guests and tourists.

Around a hundred executives and frontline service personnel and executives from tourism-oriented and tourismelated establishments in Cagayan de Oro will be attending the course. They are from hotels, restaurants, travel agencies, whitewater rafting outfitters and tour guiding associations.

“The impact and outcome of this course will go a long way towards cementing a strong culture of tourism among our service providers in the city,” Pabayo said.

She added that the City Tourism Council has come up with this project as one of its opening salvo of a line-up of major projects and activities for 2016.

It may be recalled that tourism development is one of the major thrusts of the administration of Mayor Oscar S. Moreno. He has pushed for the realization of this rare occasion when the city can bring over top notch speakers to share their expertise on quality frontline service in the tourism industry.

Dr. Gabor and her team from ISST will also be here in Cagayan de Oro to meet with stakeholders in the tourism industry to study programs and policies related to tourism in the city and the region, as well as update ISST’s data base of tourism-oriented and tourismelated establishments in the city. pr

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