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SM and CDO partners with NRC’s Adopt a City campaign

SM Prime Holdings Inc. (SM Prime) signs a memorandum of understanding with Cagayan de Oro City (CDO) and the National Resilience Council (NRC), as part of NRC’s new Adopt-A-City campaign. By supporting NRC’s 3-year program, corporations can directly invest in reducing the city’s risk to old and new hazards and in the partnership’s long-term resilience.

(standing L-R) SM Supermalls’ VP for corporate compliance Liza Silerio and COO Steven Tan, CDO local economic investment promotions officer Eileen San Juan, NRC executive director Malu Erni; (seated L-R) Hans Sy, CDO mayor Oscar Moreno, and NRC president Antonia Yulo Loyzaga.

It implements a whole-of-society approach towards co-creating science and technology-based solutions and capacity building for evidence-informed risk governance.

This program can include structural interventions and projects to address specific social, economic, and environmental exposure and vulnerability. This campaign enables the city not just to bounce back after a hazard strikes, but to also prepare for and prevent a disaster so as to “bounce forward” together in ways to reduce future risk.

The NRC is co-chaired by Defense Secretary Delfin Lorenzana representing the government, and sole Filipino United Nations Office for Disaster Risk Reduction (UNDRR) ARISE Global board member Hans Sy representing the private sector. Witnessing the MOU signing was SM Supermalls Chief Operating Officer Steven Tan.

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TREND MAKER. Mindanao Gold Star Daily was established in 1989 to set ablaze a new meaning & flame to the local newspaper business. Throughout the years it continued its focus and interest in the rural areas & pioneered the growth of countryside journalism.

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