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Toyota CDO recommends Shell as official fuel brand

Pilipinas Shell and Toyota Cagayan de Oro (CDO) have reaffirmed their partnership with the latter recommending Shell as the official fuel for all their vehicles. Both companies’ dedication to quality and customer satisfaction has led to an expansion of the alliance from CDO to other Toyota branches in North Mindanao.

(L-R): The Memorandum of Agreement Signing Ceremony was led by Pilipinas Shell Retail Territory Manager Vince Ibasco, Pilipinas Shell Retail Territory Manager Fons Cepeda, Pilipinas Shell District Manager – Mindanao Llex Denia, Toyota Cagayan de Oro Senior Vice President Dr. Johnny Lu, Toyota Cagayan de Oro Executive Vice President and General Manager Peter Lim Lo Suy, and Toyota Cagayan de Oro Vice President for Operations Engr. Eric Uy (PR)

Toyota Cagayan de Oro Senior Vice President Dr. Johnny Lu notes that this collaboration is only the extension of a historic partnership that began way back in 1960, when his father owned a Shell station in Kibawe, Province of Bukidnon.

“We are driven by the intention of contributing to making Toyota more accessible to its customers. For the past 50 years, we’ve been delivering quality products and services in the Northern and Western Mindanao. Through this partnership, we will be able to continue enhancing the energy landscape in the Southern Philippines,” he added.

Toyota Cagayan de Oro joins Toyota Manila Bay and Toyota Talisay (in Cebu) in declaring Shell as their fuel brand of choice. Their customers will be given an efficient head start for their journeys with a Welcome Kit containing Shell Fuel vouchers and a Motorist Guidebook with tips for effective car maintenance and worry-free travels.

“We are glad to be joined by the Toyota Cagayan de Oro group in integrating our aspiration to secure a more sustainable energy future and continue to cater to the growing needs of millions of motorists in the region,” Llex Denia, Shell Retail District Manager for Mindanao said.

Shell has also established the North Mindanao Import Facility (NMIF) as part of its continued commitment in making the future in the Mindanao region. The facility is one of Shell’s pillars in helping provide energy security for Visayas and Mindanao as it upgrades the downstream infrastructure, improving the country’s energy resilience through an increase in oil stockpile.

On its 105 years of partnering with the Philippines in nation-building, Shell continues to power progress through more and cleaner energy solutions that focus on safety and social responsibility.

For more information, visit (PR)


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