POPULAR condiment brands Silver Swan and Datu Puti have recently been recognized as two of the most chosen Fast Moving Consumer Goods (FMCG) brands in the country.
Silver Swan is the fourth Most Chosen Brand of the Decade, according to Kantar’s Brand Footprint 22 report, with 5.4 billion Consumer Reach Points (CRP).
The Kantar report also named Silver Swan as the No. 2 most-chosen FMCG brand and the No. 2 most-chosen food brand in the Philippines for 2022. Silver Swan was bought by 83.6% of Filipino homes and was chosen by local shoppers 507 million times in 2022.
Another NutriAsia brand, Datu Puti, climbed in ranking to the No. 8 most-chosen FMCG brand and No. 3 Most Chosen Food Brand in the Philippines for 2022.
Kantar’s Brand Footprint is an annual ranking of FMCG brands based on Consumer Reach Points (CRP) which combines population or the number of households in the country; penetration or the percentage of households purchasing the brand; and the frequency of the brand being chosen by Filipinos over the course of the 12 months.
Kantar Client Director Nino Alec Nierva and Client Manager Mary Beatrice Coronel presented the awards to NutriAsia Kitchen Fundamentals Category Head Abigail Giron, Datu Puti Senior Brand Manager Christian Angeles, Silver Swan Senior Brand Manager Madel Javier and Silver Swan Senior Assistant Brand Manager Czarina Chan. (PR)
