ILIGAN City — Aboitiz Foods has won a regional award for its sustainability campaign, highlighting how the company promotes responsible food production and business practices across Asia.
The company received the Bronze Award for Best Content Campaign for Sustainability at the inaugural Content Marketing Awards Asia Pacific 2026, presented by NEXT Awards in Kuala Lumpur, Malaysia.
Its flagship everymeal campaign was recognized alongside entries from leading regional organizations, including RHB Bank Malaysia, PT Telkomsel, Warner Bros. Discovery, and Sentosa Development Corporation.
The campaign aims to help consumers better understand sustainability by showing how responsible sourcing, food safety, product innovation, animal welfare, community partnerships, and operational improvements are integrated across Aboitiz Foods' agribusiness and food operations.
"The everymeal campaign was created to help more people understand that sustainability is not limited to environmental initiatives," said Joeben Gamatero II, Aboitiz Foods Vice President for Agribusiness Marketing and Brand & Reputation Management.
"It is also reflected in how we improve our processes, support communities, use resources responsibly, and strengthen the food value chain," he added.
Aboitiz Foods said the campaign generated more than 32 million online impressions in 2025 and featured stories supporting 13 of the 17 United Nations Sustainable Development Goals.
The initiative also gathered over 70 employee-submitted stories from Brunei, China, Indonesia, Malaysia, the Philippines, and Vietnam, with contributions from teams in production, supply chain, quality assurance, human resources, and corporate social responsibility.
Chief Risk Officer Annacel Natividad said the recognition reflects the company's continuing commitment to responsible business practices.
"This recognition affirms our commitment to integrating responsible practices across our operations while reminding us that sustainability is a journey of continuous improvement," she said.
Aboitiz Foods said it will continue using the everymeal platform to showcase the people, partnerships, and initiatives supporting its goal of "Sustainably Feeding Asia's Growth from Mill to Meal."
