PLDT wireless subsidiary Smart Communications (Smart) posted a 38% hike in its mobile Internet revenues for the first three months of 2016, aligned with the strategy to raise revenue contributions from data and digital product segments.
The surge in Smart’s mobile Internet revenues is twice the increase that the telco posted during the same period last year, clearly showing the upward trajectory of the business. Smart posted 3.091 billion in mobile data revenues for the first quarter of 2016, or 38% more than the same period in 2015. This growth is double the 19% year-on-year increase in Smart’s mobile data revenues from the first quarter of 2015 (2.235 billion) versus the same period in 2014 (1.878 billion).
Mobile internet revenues now account for 30% of PLDT’s mobile data and broadband revenues, up from the same period last year.
“We are clearly pressing on with the shift to data as a revenue driver for the business. This quarter’s results show we are not only growing the revenues of mobile data – we are growing it twice as fast,” according to Ariel Fermin, PLDT and Smart executive vice president and head of consumer business.
Fermin cites increased smartphone adoption among subscribers and a strong subscriber appetite for digital services as the twin drivers for growth. (pr)
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